Research & Learning
M-Changa has been part of behavioural research, field experimentation and independent academic research into how people give, mobilise, build trust and use digital fundraising in Kenya.
← Back to partnershipsEvidence, not assumptions
This work does not exist to prove that every fundraising idea works. Its value is in helping us and our partners understand what people do, where friction appears, what strengthens trust, and where programme design needs to adapt to real behaviour.
Behavioural research
Busara Center for Behavioral Economics, ThinkPlace & Changa Labs
Research involving Changa Labs, Busara and other partners examined how people engage with digital fundraising, what shapes campaign performance, where users experience friction, and how behavioural interventions might influence giving and fundraiser engagement.
Explore the researchIndependent academic research
Sibel Kusimba, University of South Florida
Published in 2024, Sibel Kusimba’s peer-reviewed research draws on ethnographic fieldwork at M-Changa from 2016 to 2021 to examine digital fundraising, care, social networks, philanthropy and community support in Kenya.
Explore the researchFor partners
Some partners want more than programme delivery. They also want to understand participation, giving behaviour, mobilisation, trust or the effect of a particular intervention.
Where appropriate, research and learning questions can be designed into a partnership from the beginning, with the methods, governance and responsibilities agreed together.
Start with the question
If research, learning or experimentation is part of your programme objective, tell us what you are trying to learn and we can explore the right structure together.
Talk to us about a partnership
